-Donna Woolfolk Cross wrote an article in 1983 that holds true to this day. In “All the news that fits” she identifies numerous problems in the media today. One of the main issues that she has with the media is the position of an anchorman. The position is explained thoroughly by Cross as she explains that if the anchorman were to anchor a story on a hurricane or something devastating with a smile on his face, the audience would forget about how serious the situation is, or not care as much. The other sad part about it is, I wonder how many people in the television audience find themselves commenting on the clothes of the news anchorman rather than the facts that are being presented. In today’s world, this can be seen but nearly as often as it used to. Today major news channels take their news very seriously. The other strategy that is utilized in the media is reporting the same story in different locations. Donna Cross explained a situation where the camera was sent to two people within the studio, on a scene correspondent, and a reporter. This was an interesting point because the situation does seem more serious when they jump around to different locations. When you look at the information that is actually presented, the information is limited.
-William Lutz wrote an article in 1989, titled “With These Words I Can Sell You Anything.” By the end of this article, one will be exposed of the truths among commercials. William Lutz starts off with explaining the usual amount of commercials watched during a certain time period. What I found interesting is where the commercials are directed. Proven that women and young adults are the most influenced audience for commercials, I thought otherwise. I feel that children would be most influenced but seemingly not. Lutz uses a handful of surveys to show that children of Mexico have a stronger remembrance of commercials rather than their academic teachings. Answering 33% of Academic questions correct, 73% of commercials were answered correctly. Overall, this is just unfortunate, to know that their parents could let this happen is disgusting. It is clearly their fault, because of their lack of parenting skills. Another example of the influence of advertisement involved an example that occurred in Japan. Once the DeBeers and J.Walter Thompson advertising company began running advertisements in Japan, within 13 years diamond engagement sales increased by 60%. Also, when DeBeers’ market was being threatened by Russian companies who were mining small diamonds, De Beers changed their advertisements to focus on the cut /clarity/color and no longer size. This article brought to light the money that is involved with advertisements as well as the stations that run these stations. It is unreal how influential television and commercials can be.
Commercials:
http://www.youtube.com/watch?v=UsfNXj9s-iY
Absurd. Girl moans to prove shampoo is that good.
http://www.youtube.com/watch?v=zdfj8_1jUsw&feature=related
She is too hot to be on the news, way to distracting.
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